August 7, 2007

• This was suppose to be my big summer of movies. Every week pretty much had one or two big movies that I wanted to see. However, I completely dropped the ball on actually getting to the movie theaters. I was doing really good in the beginning too, back when it started with Spider-Man 3, Pirates 3, and Shrek 3, but afterwards things weren't going as planned. I may have seen Transformers or Harry Potter, but I showed no love to Ocean's 13, Live Free or Die Hard, The Simpsons, and most recently the Bourne Ultimatum. That isn't even counting the lesser big blockbusters that I also wanted to see, like Sicko.

  I admit that I probably still saw more movies than the average joe, but the fact that I actually couldn't commit the time to go see certain films that I thought for sure I was going to see on opening weekend, makes me think twice about the importance of marketing. For the longest time I thought that it was practically pointless to throw too much money into advertising for a movie that seems like "a given" to see. Now however, I can appreciate the fact that they are really trying hard to "sell" a movie to us. Especially an audience like us who have to weigh in the notion of spending time on a $10 movie, when we have such busy lives already.

  • 9:46 am
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